Design Brief: Wild Encounters Campaign
Project Overview:
The Pittsburgh Zoo & Aquarium is launching a visually compelling 3-page magazine campaign titled “Wild Encounters” to inspire visitors to experience the wonder of wildlife up close. The campaign showcases a variety of animals in their natural habitats, emphasizing immersive, educational encounters that connect people with nature.
The Pittsburgh Zoo & Aquarium is launching a visually compelling 3-page magazine campaign titled “Wild Encounters” to inspire visitors to experience the wonder of wildlife up close. The campaign showcases a variety of animals in their natural habitats, emphasizing immersive, educational encounters that connect people with nature.
Objectives:
The primary goal is to increase awareness and drive attendance by highlighting the unique, hands-on experiences available at the Zoo and Aquarium. The campaign should communicate excitement, accessibility, and conservation efforts in a way that appeals to families, educators, and wildlife enthusiasts.
The primary goal is to increase awareness and drive attendance by highlighting the unique, hands-on experiences available at the Zoo and Aquarium. The campaign should communicate excitement, accessibility, and conservation efforts in a way that appeals to families, educators, and wildlife enthusiasts.
Target Audience:
Families with children, school groups, tourists, and local residents interested in nature, wildlife, and educational outings.
Families with children, school groups, tourists, and local residents interested in nature, wildlife, and educational outings.
Key Message:
“GET CLOSER THAN EVER TO THE WONDERS OF THE WILD.” – encouraging a personal, interactive experience with animals ranging from playful penguins to majestic lions and sharks.
“GET CLOSER THAN EVER TO THE WONDERS OF THE WILD.” – encouraging a personal, interactive experience with animals ranging from playful penguins to majestic lions and sharks.
Design Requirements:
The layout must balance striking animal imagery with bold, clear typography. The color palette should reflect natural greens and earth tones to evoke a sense of wilderness and environmental care. Branding must align with the Pittsburgh Zoo & Aquarium’s guidelines, including logo placement and contact information.
The layout must balance striking animal imagery with bold, clear typography. The color palette should reflect natural greens and earth tones to evoke a sense of wilderness and environmental care. Branding must align with the Pittsburgh Zoo & Aquarium’s guidelines, including logo placement and contact information.
Deliverables:
A 3-page magazine spread designed for print, suitable for use in family and travel publications.
A 3-page magazine spread designed for print, suitable for use in family and travel publications.