Pittsburgh Zoo & Aquarium — Wild Encounters
Project Overview
Wild Encounters is a fictional advertising campaign created as a school project for the Pittsburgh Zoo & Aquarium. The campaign was designed to promote the zoo’s animal experiences through a bold, engaging visual identity centered around close-up encounters with wildlife.
Wild Encounters is a fictional advertising campaign created as a school project for the Pittsburgh Zoo & Aquarium. The campaign was designed to promote the zoo’s animal experiences through a bold, engaging visual identity centered around close-up encounters with wildlife.
The Brief
The goal was to create a magazine advertising campaign that would capture attention while encouraging audiences to visit the zoo and experience its animals up close. The campaign needed to maintain a consistent look across multiple advertisements while adapting to different featured animals.
The goal was to create a magazine advertising campaign that would capture attention while encouraging audiences to visit the zoo and experience its animals up close. The campaign needed to maintain a consistent look across multiple advertisements while adapting to different featured animals.
My Approach
I developed a strong visual system using large wildlife photography, bold typography, and a green and orange color palette inspired by nature. The “Wild Encounters” headline serves as the primary visual element, creating consistency across the campaign while allowing each advertisement to feature a different animal.
I developed a strong visual system using large wildlife photography, bold typography, and a green and orange color palette inspired by nature. The “Wild Encounters” headline serves as the primary visual element, creating consistency across the campaign while allowing each advertisement to feature a different animal.
Deliverables
Magazine Advertisements · Campaign Design · Typography · Image Composition · Advertising Layout · Mockups
Magazine Advertisements · Campaign Design · Typography · Image Composition · Advertising Layout · Mockups
Project Type: School Project · Advertising & Campaign Design