Brand Standards
Penn Valley Savings & Loans
Project Overview
Penn Valley Savings & Loans is a fictional branding project created as part of a school design assignment. The project focused on developing a complete visual identity for a modern financial institution and applying the identity across a variety of real-world brand materials.
Penn Valley Savings & Loans is a fictional branding project created as part of a school design assignment. The project focused on developing a complete visual identity for a modern financial institution and applying the identity across a variety of real-world brand materials.
The Brief
The goal was to create a professional and approachable brand that communicates trust, stability, and accessibility. The assignment challenged me to develop a consistent visual system and demonstrate how it could be used across both print and environmental applications.
The goal was to create a professional and approachable brand that communicates trust, stability, and accessibility. The assignment challenged me to develop a consistent visual system and demonstrate how it could be used across both print and environmental applications.
My Approach
I developed the logo, color palette, typography, and overall visual language before creating a brand standards guide to establish consistency. I then applied the identity to business stationery, banking cards, exterior signage, and other branded materials.
I developed the logo, color palette, typography, and overall visual language before creating a brand standards guide to establish consistency. I then applied the identity to business stationery, banking cards, exterior signage, and other branded materials.
Deliverables
Brand Identity · Logo Design · Brand Standards · Typography · Color System · Business System · Card Design · Signage · Brand Applications
Brand Identity · Logo Design · Brand Standards · Typography · Color System · Business System · Card Design · Signage · Brand Applications
Project Type: School Project · Branding & Visual Identity