COLOR AS CONTRAST CAMPAIGN
HUMANE ANIMAL RESCUE OF PITTSBURGH
HUMANE ANIMAL RESCUE OF PITTSBURGH
Designing a billboard is quite challenging, not to mention its size; there are lots of things that one needs to keep in mind while making the design. Unlike business cards or logos, designing for billboards requires more creativity and great ideas to attract the attention of the people. Color in advertising is used to increase the impact of an advertisement. However, indiscriminate use of color can also sacrifice contrast, thereby reducing legibility and readability, and decreasing the effectiveness of the ad, especially at a distance for large format graphics
Explore the effect of persuasive imagery to communicate, educate, influence, and motivate target audiences.
Strengthen research, critical thinking, and creative process skills
Develop an understanding of persuasive billboard communication
Develop research techniques to effectively identify market trends
Client research: site visit, existing brand messaging, marketing, and advertising