AIGA Get Out the Vote
Project Overview
AIGA Get Out the Vote is a school design project focused on creating a series of election-awareness posters as part of the AIGA Get Out the Vote initiative. The project explored how typography, color, and visual hierarchy can be used to create an engaging and easily recognizable public-awareness campaign.
AIGA Get Out the Vote is a school design project focused on creating a series of election-awareness posters as part of the AIGA Get Out the Vote initiative. The project explored how typography, color, and visual hierarchy can be used to create an engaging and easily recognizable public-awareness campaign.
The Brief
The goal was to design a poster series that communicates essential voter information while encouraging viewers to participate in the election process. The designs needed to be visually impactful, readable from a distance, and consistent as a campaign.
The goal was to design a poster series that communicates essential voter information while encouraging viewers to participate in the election process. The designs needed to be visually impactful, readable from a distance, and consistent as a campaign.
My Approach
I created a bold typographic system centered around the phrase “You Count. Vote.” and used red, blue, and green to create visual contrast and emphasis. Multiple poster variations were developed while maintaining consistent typography, messaging, and informational elements.
I created a bold typographic system centered around the phrase “You Count. Vote.” and used red, blue, and green to create visual contrast and emphasis. Multiple poster variations were developed while maintaining consistent typography, messaging, and informational elements.
Deliverables
Poster Series · Campaign Design · Typography · Information Design · Outdoor Advertising · Mockups
Poster Series · Campaign Design · Typography · Information Design · Outdoor Advertising · Mockups
Project Type: School Project · Campaign & Poster Design